Nutritional supplements and nutraceuticals now make up a huge and expanding sector of consumer spending. In the United States spending in this area is estimated to in the region of twenty-five billion dollars a year. Affluent consumers, particularly baby boomers, are a key demographic that is driving this market. The following is a brief overview of some popular products and their positive health benefits.
Green foods: foods such as wheat grass, barley grass, chlorella and spirulina have demonstrated a marked beneficial effect on cholesterol levels, blood pressure and inflammation. Much of this is thought to be due their high levels of the compound chlorophyll. In addition to these benefits, it also helps the blood to carry oxygen and is a powerful internal deodorizer.
Cod liver and fish oil: reams of studies have been published documenting the health benefits of fish oil. Taking it is simply one of the smartest health choices one can make. It has been shown to positively impact brain health, skeletal health and inflammation. It is rich in heart-healthy omega-3 fats and has demonstrated anti-ageing properties. Good quality fish oil is also relatively cheap and freely available.
Coenzyme Q10: this anti-oxidant powerhouse is relatively new to the supplement scene and is deserving of its huge popularity. Its main effects are on the mitochondria of the body's cells. This helps the body with energy production and is also thought by some researchers to aid with extending lifespan.
Curcumin: the promise shown by this ancient spice as an anti-cancer agent has made headlines in recent years. It is also a powerful anti-inflammatory that can be of great benefit to those suffering with inflammation-related health issues. It is thought to do this by reducing or inhibiting levels of an enzyme known as COX-2. It is also thought to assuage inflammation by stimulating the adrenal glands to release more of the natural steroid cortisone.
Probiotics: poor digestive function is the bane of many older people in the developed world. Symptoms like bloating, constipation and gas are all-too common and indicate problems in the digestive tract. A lack of good bacteria in the gut is often to blame, and this can be restored with a good probiotic. It should be noted that here are many different kinds available, and consumers may have to experiment to find one that suits them.
Glucosamine sulphate: this is one of the most popular supplements with older people, and with good reason. It is a substance that naturally occurs in healthy cartilage and has been shown to relieve joint pain, improve mobility and help slow osteoarthritis-related damage to the joints. This compound may however interact with drugs such as diuretics and blood thinners so it is important for those considering taking it to consult their physician first.
The market for these kind of nutritional supplements and nutraceuticals is expected to continue growing. The developing demand for them in markets such as China demonstrates how people everywhere are taking a proactive role in their health. By bolstering their intake of crucial nutrients they can be sure they are giving themselves a better chance of excellent and lasting health.
Green foods: foods such as wheat grass, barley grass, chlorella and spirulina have demonstrated a marked beneficial effect on cholesterol levels, blood pressure and inflammation. Much of this is thought to be due their high levels of the compound chlorophyll. In addition to these benefits, it also helps the blood to carry oxygen and is a powerful internal deodorizer.
Cod liver and fish oil: reams of studies have been published documenting the health benefits of fish oil. Taking it is simply one of the smartest health choices one can make. It has been shown to positively impact brain health, skeletal health and inflammation. It is rich in heart-healthy omega-3 fats and has demonstrated anti-ageing properties. Good quality fish oil is also relatively cheap and freely available.
Coenzyme Q10: this anti-oxidant powerhouse is relatively new to the supplement scene and is deserving of its huge popularity. Its main effects are on the mitochondria of the body's cells. This helps the body with energy production and is also thought by some researchers to aid with extending lifespan.
Curcumin: the promise shown by this ancient spice as an anti-cancer agent has made headlines in recent years. It is also a powerful anti-inflammatory that can be of great benefit to those suffering with inflammation-related health issues. It is thought to do this by reducing or inhibiting levels of an enzyme known as COX-2. It is also thought to assuage inflammation by stimulating the adrenal glands to release more of the natural steroid cortisone.
Probiotics: poor digestive function is the bane of many older people in the developed world. Symptoms like bloating, constipation and gas are all-too common and indicate problems in the digestive tract. A lack of good bacteria in the gut is often to blame, and this can be restored with a good probiotic. It should be noted that here are many different kinds available, and consumers may have to experiment to find one that suits them.
Glucosamine sulphate: this is one of the most popular supplements with older people, and with good reason. It is a substance that naturally occurs in healthy cartilage and has been shown to relieve joint pain, improve mobility and help slow osteoarthritis-related damage to the joints. This compound may however interact with drugs such as diuretics and blood thinners so it is important for those considering taking it to consult their physician first.
The market for these kind of nutritional supplements and nutraceuticals is expected to continue growing. The developing demand for them in markets such as China demonstrates how people everywhere are taking a proactive role in their health. By bolstering their intake of crucial nutrients they can be sure they are giving themselves a better chance of excellent and lasting health.
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